Duke Kincaid is Tom's rival. It seems that he has the same aim as Tom - he wants to be a rock star, but when someone finds him out, they often steal his ideas. His great-grandfather founded the "the Elite". Is in love with Zoe, without reciprocity. That is why he often competes with Tom. Friends with Coco, but Zoe treats it more as a servant. In the play "Snow White" was Tom's understudy for the handsome prince.